Mahindra Sales Jan 2025 report reveals a 95% YoY export growth and an 18% rise in UV sales. Explore detailed sales tables, new EV launches, and segment-wise performance.
Mahindra Sales Jan 2025 Report: Exports Up 95%, UVs Drive 18% Growth
Mahindra & Mahindra, India’s leading SUV and commercial vehicle (CV) manufacturer, has kicked off 2025 with stellar sales figures. The company reported 18% YoY growth in utility vehicle (UV) sales and a staggering 95% surge in exports for January 2025.
With new electric vehicles (EVs) on the horizon and strong domestic demand, Mahindra continues to dominate India’s automotive landscape. Below, we break down the sales data, segment performance, and future strategies.
Mahindra January 2025 Sales Overview
Mahindra’s total vehicle sales for January 2025 stood at 85,432 units, driven by robust demand across UVs, CVs, and three-wheelers (3Ws). Here’s a snapshot:
| Segment | Jan 2025 Sales | YoY Growth |
|---|---|---|
| Utility Vehicles | 50,659 units | +18% |
| Commercial Vehicles | 23,917 units | Mixed* |
| Three-Wheelers | 7,452 units | +32% |
| Exports | 3,404 units | +95% |
*The CV segment saw growth in select categories (details below).
Utility Vehicles (UVs): Scorpio, Thar, and XUV700 Drive 18% Growth
Mahindra’s UV portfolio, including the Scorpio N, Thar Roxx, and XUV700, remains the cornerstone of its success. In January 2025, UV sales reached 50,659 units, up from 43,068 units in January 2024.
Key Drivers:
- Scorpio N: Continues to dominate the rugged SUV segment.
- XUV700: Strong demand for its tech-packed variants.
- Thar Roxx: Sustained popularity among off-road enthusiasts.
YTD Performance (April 2024–Jan 2025):
| Period | UV Sales | Growth |
|---|---|---|
| F25 YTD | 453,019 units | +20% |
| F24 YTD | 376,832 units | – |
Mahindra’s upcoming BE 6 and XEV 9e electric SUVs are already generating buzz. Test drives for these models began in January 2025, signalling the brand’s push toward sustainable mobility.
Commercial Vehicles (CVs): Mixed Growth Amid LCV Challenges
While Mahindra’s CV division saw overall growth, the sub-2-ton light commercial vehicle (LCV) segment faced headwinds.
Sub-2T LCVs: Decline Continues
| Metric | Jan 2025 | Jan 2024 | Change |
| Monthly Sales | 3,541 units | 4,039 units | -12% |
| YTD Sales (F25) | 32,175 units | 35,935 units | -10% |
Bright Spots in CV Segment
- 2T–3.5T LCVs: Sales rose 5% YoY to 19,209 units (Jan 2025).
- 3.5T+ MHCVs: Grew 2% YoY to 1,167 units.
Veero CNG: A Game-Changer
Mahindra’s new Veero CNG aims to strengthen its foothold in the sub-3.5T LCV market. Key features include:
- 1.4-ton payload capacity
- 3,035 mm cargo length
- Enhanced fuel efficiency
- Driver-centric comforts
Three-Wheelers (3Ws): 32% YoY Growth
Mahindra’s 3W segment saw a 32% YoY jump to 7,452 units in January 2025. YTD sales rose 8% to 71,685 units (F25), cementing its leadership in last-mile mobility.
Exports: 95% YoY Surge Signals Global Demand
Mahindra’s international business soared in January 2025, with exports hitting 3,404 units—a 95% increase from 1,746 units in January 2024.
export Growth Trends
| Period | Exports | Growth |
|---|---|---|
| Jan 2025 | 3,404 units | +95% YoY |
| F25 YTD | 27,505 units | +28% YoY |
| F24 YTD | 21,551 units | – |
Strong demand from markets in Africa, South Asia, and Latin America fueled this growth.
Future Outlook: EVs and Market Expansion
Electric Vehicles (EVs)
Mahindra’s BE 6 and XEV 9e are set to launch in 2025. These models will target urban buyers with:
- Long-range capabilities
- Advanced connectivity features
- Competitive Pricing
CV Segment Strategy
The Veero CNG and upcoming MHCV launches aim to offset challenges in the sub-2T LCV segment.
Detailed Sales Tables
Table 1: Mahindra UV Sales Breakdown
| Model | Key Features | Market Position |
|---|---|---|
| Scorpio N | Rugged design, 4×4 capability | Adventure SUV leader |
| XUV700 | ADAS, panoramic sunroof | Premium family SUV |
| Thar Roxx | Convertible roof, off-road tech | Lifestyle off-roader |
Table 2: Mahindra CV Sales (Jan 2025)
| Category | Sales (Units) | YoY Change |
|---|---|---|
| Sub-2T LCVs | 3,541 | -12% |
| 2T–3.5T LCVs | 19,209 | +5% |
| 3.5T+ MHCVs | 1,167 | +2% |
Table 3: YTD Sales Comparison (F25 vs. F24)
| Segment | F25 Sales | F24 Sales | Growth |
|---|---|---|---|
| UVs | 453,019 | 376,832 | +20% |
| Sub-2T LCVs | 32,175 | 35,935 | -10% |
| 3Ws | 71,685 | 66,152 | +8% |
| Exports | 27,505 | 21,551 | +28% |
Conclusion: Mahindra’s Resilient Growth Strategy
Mahindra’s January 2025 performance underscores its dominance in UVs and growing global appeal. While challenges persist in the LCV segment, strategic launches like the Veero CNG and electric SUVs position the brand for long-term success.
With exports nearly doubling and UV demand unwavering, Mahindra is poised to remain a key player in India’s automotive revolution.
Stay tuned for updates on Mahindra’s BE 6 and XEV 9e launches!
